The Sales Funnel For Effective Online Marketing
Since ancient times, sales funnels have been a part of marketing and traditional business. However lately it seems to me that the subject of funnels being used in Internet business is popping up all over the internet.
It is clear that people want to know more about this concept and how they could use it to improve their online business marketing strategies. Continue reading to learn more about the sales funnel and how it can be used to efficient Internet marketing.
What is the Sales Funnel?
A marketing funnel is not an actual funnel. The use of the word "funnel" to describe this concept of marketing is to aid in visualizing and explaining a sales process from the beginning to the end. Because it uses a wide entry way for potential customers "Unqualified Prospects" at the top, and an even smaller opening for converted sales at the bottom the funnel can be a precise comparison.
https://www.youtube.com/watch?v=jWjOkoo3ZT0
People who are "unqualified prospects" will be found at the upper end of the funnel. This is people who have never spoken to you but may be interested in your product or services. After a series of phone calls, sales and promotions you've contacted customers who have purchased your products or services.
Another reason why the idea of a lead generation funnel is effective is that it allows you to monitor your potential prospects actions throughout the expanded sales process. The sales funnel allows you to predict the number of potential customers who will ultimately become customers by determining the prospects who are qualified at each stage.
It is possible to use a sales funnel to determine the areas and ways in which your sales procedure is succeeding or failing, and whether you're not attracting enough customers. This information will help you determine what your primary focus is and the best way to keep sales at the right amount. It is used to monitor and control the sales process of customers.
The Front - End or the Sales Funnel The top
The front of your sales funnel should be the most active component of your sales funnel. This requires constant testing. There is no limit of front-end ideas. Your imagination and your resources are the only limitations.
The front-end's main objective is to attract prospective customers and turn these buyers into buyers down the sales funnel.
The prospective client becomes "qualified" when they sign up or subscribe to something that you provide. This is the point in the sales funnel where the potential customer or "Unqualified Prospect" is qualified leads due to an action that actually demonstrates that may have enough interest to purchase the product or service you offer.
Your front-end should be able to drive specific traffic to your site or blog. Article marketing, PPC ads, social media (Google+ Twitter, Facebook, YouTube), banners and blogging are the best methods and resources to do this.
There are a variety of ways to "qualify" one of them,"qualify" the "Unqualified prospect". One of the most efficient is the squeeze page. You can provide something of value that is connected to your product/service that people are able to get for free or at a drastically discounted price in exchange for their email. Products offered include newsletters as well videos, email courses, eBooks, and other related reports.
We can see that the front-end of your sales funnel is where folks are drawn into your sale funnel. What about the reverse-end of your sales funnel?
The Bottom or Back-End of the Funnel
The bottom or back end of the sales funnel is where major sales and profits are generated. This is where you will find your most expensive products. These products are generally pertinent to the same niche, but presented in a different format, like audio or video, live interaction, or private consultation.
The main difference between front and back-ends is in the type of client as well as the cost of the service or product being offered.
It's true that only a tiny percent, maybe 1 to 2 percent of the people entering your front-end, will end up in your back-end. This is fine, as this small segment will be investing more money.
Front-end products and services might cost less than $100, but back-end services, products and products typically cost between 100 and 1000 dollars. This makes the top of the sales funnel, or back-end, the main source of income for your Internet company. It's also the most predictable and secure area of the sales process.
The sales funnel can be as simple or complex as you want to make it, as long you have the proper resources and the right ideas.
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